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B2B Brand Management

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Pages: 376pages
Temps de lecture: 14heures

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Focusing on the intersection of art and science, this book delves into the branding of industrial products, offering a comprehensive exploration of key concepts and theories. It features numerous case studies that showcase successful branding strategies in the industrial sector, making it a valuable resource for understanding how to effectively market these goods.

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B2B Brand Management, Philip Kotler, Waldemar Pfoertsch

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Année de publication: 2010
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Titre: B2B Brand Management
Langue: Anglais
Auteurs: Philip Kotler, Waldemar Pfoertsch
Éditeur: Springer Berlin Heidelberg
Publié: 2010
Format: souple
Pages: 376
ISBN13: 9783642064708
Mots clés: Affaires et économie, Commerce et vente, Gestion
Description: Focusing on the intersection of art and science, this book delves into the branding of industrial products, offering a comprehensive exploration of key concepts and theories. It features numerous case studies that showcase successful branding strategies in the industrial sector, making it a valuable resource for understanding how to effectively market these goods.