B2B Brand Management

Auteurs

• Philip Kotler
• Waldemar Pfoertsch

Paramètres

• 376 pages
• 14 heures de lecture

• Affaires et économie
• Commerce et vente
• Gestion

En savoir plus sur le livre

Focusing on the intersection of art and science, this book delves into the branding of industrial products, offering a comprehensive exploration of key concepts and theories. It features numerous case studies that showcase successful branding strategies in the industrial sector, making it a valuable resource for understanding how to effectively market these goods.

Achat du livre

• Année de publication: 2010
• Reliure: (souple)