Focusing on essential concepts for cultural analysis, this book equips students with the tools needed for their research. It covers key terms like identity, performativity, and globalization, drawing on diverse fields such as anthropology, psychology, and sociology. By examining examples from British and North American cultural history, the text illustrates the relevance of these concepts in understanding cultural practices and daily life. The exploration of material and visual culture studies further enriches the discussion, making it a valuable resource for emerging scholars.
