Andrea Mayr Livres

Using a multimodal approach –graphic, vocal, written – How to do Critical Discourse Analysis guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. Authors David Machin and Andrea Mayr draw on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.

Focusing on Critical Discourse Analysis, this book offers a comprehensive exploration of various concepts and their application in research. Each chapter is enriched with case studies from diverse media, including news articles, social media, memes, and institutional documents. By illustrating how to utilize analytical tools on real-life examples, it equips readers with practical skills for examining discourse in contemporary contexts.

Though located in the topographical periphery of Ireland, the Aran Islands have been central for the construction of an Irish identity. For the scholars and writers involved in this process, Aran was used as a projection space for various desires – political, cultural and linguistic. This book maps the formation and development of a myth of place and analyses what functions it fulfilled at different stages in Irish history. The first literary history of Aran surveys an extensive compilation of texts and provides larger historical and cultural contexts. On this basis, five in-depth studies of works by Emily Lawless, John Synge, James Joyce, Liam O’Flaherty and Máirtín Ó Direáin unravel discourses and textual strategies employed in the representation of the Aran Islands.

Error: You exceeded your current quota, please check your plan and billing details. For more information on this error, read the docs: https://platform.openai.com/docs/guides/error-codes/api-errors.