Cet auteur explore en profondeur les complexités de la gestion et de la stratégie internationales. Son travail analyse la dynamique des organisations mondiales et les défis auxquels sont confrontés les gestionnaires à travers les cultures. Il examine comment les entreprises naviguent dans des contextes internationaux complexes et construisent efficacement un avantage concurrentiel sur les marchés mondiaux. Ses idées sont cruciales pour comprendre le monde des affaires contemporain.
Based on six years of research and interviews with managers at every level, this text explores the collapse of an outdated corporate form and reveals the emergence of a fundamentally different management philosophy - one that focuses on the power of the individual.
SEVENTH EDITION
Text, Cases & Readings in Cross-Border Management - Seventh Edition
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
Presents a coherent framework for assessing your company's current international posture and a clear vision of the corporate skills required in today's global market. Leads your senior managers to identify the specific organizational skills your company must develop.