A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.
Kenneth L. Bernhardt Ordre des livres (chronologique)
Cases in Marketing Management (4th Edition)
- 767pages
- 27 heures de lecture
A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.