Mike Veseth offre un mélange unique d'intuitions économiques et de langage irrévérencieux sur le vin, explorant le monde complexe des marchés mondiaux du vin. En tant qu'autorité en matière d'économie du vin, il se penche sur les complexités de l'industrie, présentant ses découvertes par le biais de son blog acclamé et de ses nombreux écrits. Son travail relie habilement les domaines souvent disparates de l'économie et de la viticulture, offrant aux lecteurs une perspective distinctive. L'approche de Veseth est célébrée pour son originalité, apportant une voix fraîche, analytique mais passionnée à l'appréciation du vin.
Wine is an art, a craft, a science, and a delicious part of life enjoyed by millions of people. But it is a global industry, too. In Wine Wars II economist Mike Veseth shows how globalization, commodification, and the "revenge of the terroirists" help determine what's in your wine glass - and how wine's triple crisis threatens the soul of wine.
Inspired by Jules Verne's classic adventure tale, Mike Veseth takes readers on a journey Around the World in Eighty Wines that will inspire, inform, and entertain anyone who loves travel, adventure, or wine.
Searching the World for the Best, the Worst, the Outrageously Cheap, the Insanely Overpriced, and the Undiscovered
Exploring the diverse and evolving world of wine, the author embarks on a global journey to uncover the best and worst wines, along with the most outrageous characters and trends in the industry. With a blend of humor and insight, the book reveals the extremes of wine culture, highlighting its booms and busts. The narrative is infused with a genuine passion for wine, promising to surprise and entertain readers while providing a deeper understanding of this fascinating subject.
Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. It is the battle for the future of wine--and even for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Will it be Two Buck Chuck or tradition-steeped vintners? Veseth masterfully brings all of these questions together in the only book on the wine business written engagingly for all lovers of wine.