The book offers an in-depth exploration of corporate entrepreneurship (CE), highlighting its significance as a viable strategy for enhancing organizational performance. It reviews existing literature and introduces a model that showcases CE as a means to drive growth, boost profitability, facilitate strategic renewal, foster innovation, achieve international success, and build competitive advantage within organizations.
Focusing on the journey of entrepreneurship, this comprehensive text offers a practical, step-by-step framework for aspiring entrepreneurs. It integrates contemporary concepts like The Lean Startup methodology and design innovation, ensuring relevance in today's dynamic landscape. The MindTap Learning Suite enhances the experience with engaging activities that simulate new venture creation and corporate innovation, equipping readers with essential skills to navigate future entrepreneurial challenges and emerge as industry leaders.
Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the "what", "how", "where", and "who" questions all answered in this comprehensive, professional text, you'll develop the skills and business savvy to be more marketable and lead companies to success.
Focusing on the evolving field of corporate entrepreneurship, this book reviews significant research developments and highlights gaps in theoretical and empirical knowledge. It addresses ongoing scholarly inquiries and emerging questions, guiding future research directions. By synthesizing past work, it aims to deepen the understanding of entrepreneurial behavior within corporate contexts, making it a valuable resource for scholars and practitioners seeking to navigate and contribute to this dynamic area of study.