Michel Freyssenet Livres

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenization of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry.

This highly topical book brings together some of the world's leading specialists on the global car industry, who discuss the ins and outs of the faster lane of regionalism at a time when the world is reassessing the ins and outs of globalization. It provides a thorough and up-to-date mapping of the worldwide geography of the car industry, in the triad regions (Europe, North America and Japan), and in emerging countries and regions.