Martin Kihn Livres

"Never before has there been such a stark dichotomy in marketing: customers demand the type of deep personalization from brands that technology companies like Netflix and Amazon deliver, but they are increasingly leery of offering the type of personal data required to make it happen. Over the years companies have built byzantine "stacks" of various marketing and advertising technology to try and deliver the fabled "right person, right message, right time" experience to deliver on customer journeys, but have found themselves stuck with a hot mess of siloed systems, disconnected processes, and legacy technical debt. Riding in like a white knight, Customer Data Platforms have come to the fore, offering companies a seemingly plug-and-play way to capture, unify, activate and analyze customer data. CDPs are the hottest technology category for marketers today, a growing category with over 100 different companies, and a hot topic at industry events and in industry press. But are CDPs worthy of the hype? Customer Driven takes a a deep dive into everything CDP and breaks down the fundamentals, including how to: -Understand the problems of managing customer data -Define the category and understand what CDPs do (and don't do) -Organize and harmonize customer data for use in marketing -Build a safe, compliant first party data asset your brand can use as fuel -Create a data-driven culture that puts customers at the center of everything you do -Understand how to leverage AI and machine learning to drive the future of personalization -Orchestrate modern customer journeys that react to customers in real-time -Power analytics with customer data to get closer to true attribution"-- Provided by publisher

Meet Hola, a Bernese mountain dog expelled from puppy school twice, and her owner Marty, a TV writer turned management consultant struggling with alcoholism and marital issues. As Marty attempts to regain control of his life and train Hola, he finds himself in the chaotic world of competitive dog training, where he knows little.

Once upon a time Corporate America paid certain people huge fees to tell organizations what they were doing wrong. These men and women really knew next to nothing. They trashed businesses, destroyed careers, and wasted time and money. They called themselves Management Consultants. I know them well. I was one of them. Welcome to the... HOUSE OF LIES. When Martin Kihn joined a powerhouse New York consulting firm, he thought his job was to help organizations. In reality, the consultants spent precious work hours prowling for new clients, and offered little or no useful information. From power breakfasts with mind games to the screaming indignity of "Feedback Camp" in New Jersey, HOUSE OF LIES reveals the truth about a "profession" that could threaten your job, your career, and your life...and even throws you some lifelines should the suits start circling your company.

Kurz nach seinem vierzigsten Geburtstag befindet sich Martin Kihn in einer handfesten Krise: Sein Boss will ihn feuern, seine Frau droht, ihn zu verlassen, er selbst hat jeglichen Lebensmut verloren. Außerdem sorgt Martins heißgeliebter, aber ungezogener Vierbeiner ständig für Ärger, so dass Herrchen beschließt: Die stürmische Paulasoll auf die Hundeschule und endlich Manieren lernen. Ganz nebenbei wird Martin mit dieser Aufgabe klar, wie er sein eigenes Leben wieder in den Griff bekommt. Und wie er seine Frau davon überzeugt, dass wirklich jeder eine zweite Chance verdient hat.

Martin Kihn hat keine Lust mehr, ein netter Typ zu sein. Denn mal ehrlich, was hat ihm das genützt? Für seine Nachbarn ist er seit Jahren Luft, sein Hund speist fürstlicher als er und in seiner Firma wird er von einem zehn Jahre jüngeren Kollegen gedemütigt, der ihn auf der Karriereleiter längst überholt hat. Deshalb entwickelt Kihn einen teuflischen Plan: Er beschließt, tougher zu werden, gewiefter, gerissener, gemeiner. Er will alle Techniken und Spielarten der Manipulation, der Hochstapelei und Täuschung erlernen, die Leute wie Donald Trump nach oben gebracht haben. Urkomisch und hinreißend niederträchtig schildert Kihn seine wundersame Wandlung vom Paulus zum Saulus und zeigt, wie die Welt sich schlagartig für ihn ändert. Ein erfrischender und höchst unterhaltsamer Selbstversuch, der außerdem ungeahnte Impulse für das eigene soziale Handeln liefert.