Julie Atherton Livres

Focusing on the strategic use of social media, this book provides insights on nurturing prospects and building relationships that set businesses apart in a competitive landscape. It emphasizes techniques for enhancing B2B leads and sales through effective engagement and targeted outreach, making it a valuable resource for professionals looking to optimize their social media presence for business growth.

Effective use of social media is key to nurturing prospects and building relationships in the B2B space. This book provides strategies to distinguish oneself from competitors, ultimately enhancing lead generation and sales. It emphasizes the importance of leveraging social platforms to connect with potential clients and strengthen business relationships.

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.

Praktický průvodce tvorbou marketingové strategie pro sociální média. Popisuje proces plánování kampaní, přípravy, realizace i měření jejich přínosů. Rozkrývá propojení sociálních médií s marketingovými nástroji a komunikačními kanály. Všichni zájemci v knize najdou konkrétní rady pro realizování vlastní úspěšné strategie.