Paul Wagner Livres

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Caught in a web of circumstances, a proudly independent teen, along with three others, finds himself on trial for a vicious crime he did not commit. A convenience store has been robbed, its African-American staff and customers brutally beaten. Francis Kelly naively believes he cannot be convicted for something he didnt do, in spite of his dowdy female lawyer and a justice system he considers flawed and out of date. But as each witness testifies and the zealous prosecutor presents piece after piece of evidence, his smug self-assurance fades. He has no alibi. He has no defense. The evidence is overwhelming. His independence, his freedom, and his entire future are on the brink of destruction. Then it gets worse! In All Rise we experience the drama of the courtroom as it really exists and the emotions of an innocent teen trapped in its machinery.

Set against the stunning backdrop of the High Sierra, this tale combines thrilling adventure with an intriguing mystery. It appeals to both mystery lovers and outdoor enthusiasts, weaving together the beauty of nature with suspenseful storytelling. The narrative promises excitement and exploration, inviting readers to immerse themselves in the challenges and wonders of the wilderness.

How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. Many have succeeded at it. And by being educated so can the owner of even the newest and smallest startup. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, with100 pages of new and expanded material in such topics as importing and exporting, logistical management, marketing your tasting room and wine region as a prime tourist destination, how to generate greater retail sales, and how to grab the benefits, while avoiding the dangers, of Wine 2.0, social networking and viral marketing. REVIEWS: "It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" - Robert Mondavi" Illustrated *

Over the past twenty-five years, the world of artisan food and beverages has evolved from a few interesting point-of-sale items to huge sponsorships of everything from the Academy Awards and NASCAR to breast cancer research and public television. It used to be that a nice press kit and a smiling face could usually get you some coverage. Now we see celebrity chefs, podcasts, and concert tour logistics have all become part of the package. Artisan food and beverage has become big business, and at least some of the public relations programs have grown up alongside the industry. But for most producers, the challenges still remain, as they do for all small businesses: you don't have the dollars to compete on a national scale, and your only hope for success in the world of public relations is to be more costs effective, more targeted, and smarter than their competition. From wine producers and brewers to bakers and breakfast bar makers, smart, effective, and focused are the bywords of success. Making sure that's how you approach your public relations effort is what this book is all about.

When a young woman hiker is reported missing, the Forest Service takes part in the search. But the more Ranger Dan Courtwright learns about the case, the less sense it makes to him. And the more dangerous things get for everyone involved, especially Dan. All of which leads to confusion, consternation, and murder.

Set against the backdrop of a professional workshop led by a legendary alpine climber, the story unfolds as dangerous Search and Rescue techniques are put to the test. Tensions rise when an unexpected death occurs, challenging the participants' skills and resolve. As they grapple with the implications of this tragedy, themes of risk, expertise, and the unpredictability of nature emerge, creating a gripping narrative that explores the fine line between adventure and peril.

The book offers practical strategies for artisan food and beverage producers facing marketing challenges in a competitive landscape. It emphasizes the need for cost-effective and targeted approaches to boost sales and brand promotion. Whether selling through a tasting room, distributors, local retailers, or online platforms, readers will find focused advice to enhance profitability and navigate the unique challenges of the artisan market.

Offering a humorous yet intense exploration of launching a startup, the book delves into the essential elements of transforming a Big Idea into reality. Authored by Emmy Award-winning comedian Paul Wagner, it combines entertaining anecdotes with insightful facts and figures. The narrative emphasizes the human experiences and challenges faced during the startup journey, making it a unique and impactful read for aspiring entrepreneurs. This book stands out as a game-changer in the realm of startup literature.