Be Like Amazon
- 144pages
- 6 heures de lecture
"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.
Bryan Eisenberg Ordre des livres (chronologique)
Bryan Eisenberg est cofondateur de BuyerLegends et auteur à succès. Il est un conférencier principal en marketing professionnel qui s'est produit lors de nombreux événements d'entreprise et conférences. Ses contributions lui ont valu d'être reconnu comme une figure de proue dans les domaines de l'expérience utilisateur et du marketing.
Google
Website Optimizer: przewodnik
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
The book outlines five essential phases of website development, emphasizing the importance of planning, structuring, building momentum, enhancing communication, and clearly articulating value. Bryan and Jeffrey Eisenberg, both bestselling authors, provide insights and strategies that guide readers through each phase, ensuring a comprehensive understanding of effective web development practices.