Dictionary of marketing
- 244pages
- 9 heures de lecture
This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.



This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.
A vocabulary of 7,500 words and phrases covering all aspects of human resources and personnel management. Words are used in context, with quotations from magazines and newspapers to show current usage. There is an appendix of examples of advertisements, job descriptions and other documents.