This textbook gives a student-friendly introduction to quantitative research methods and basic statistics. The book also demonstrates how quantitative methods are used to investigate and solve real-life problems.
Mark Balnaves Livres






Mobilising the Audience
- 384pages
- 14 heures de lecture
Focusing on the intersection of industry and academic audience research in Australia, this book explores how various entities mobilize audiences through innovative methods and analysis. It features diverse case studies, including Generation X, computer gaming, and Aboriginal media, providing real-life contexts for students and professionals. The text emphasizes the importance of geo-demographics in public opinion and the audience's role in shaping cultural institutions, making it a vital resource for understanding media audience dynamics and decision-making in policy and content creation.
Focusing on the complexities of the Internet, this book explores the dual nature of online environments, which enable various practices while limiting others. It emphasizes the need for developing critical languages and tools to navigate these digital spaces effectively. By addressing the challenges of citizenship in a technology-driven world, it aims to equip readers with the understanding necessary to engage thoughtfully with their online experiences.
A New Theory of Information & the Internet
- 200pages
- 7 heures de lecture
The Internet is a complex environment that affords many practices while constraining others. The challenge is to develop languages and tools to critically engage with these environments and to navigate the topology of being a citizen in a technologically mediated environment. This book begins this undertaking. A New Theory of Information & the Internet first documents the historical emergence of the scientific, mathematical, computing, and human communication discussions on information, together with the rise of information as a resource and a commodity. It posits that the contemporary situation has not changed in terms of resolving exactly what information might be as a real thing. What has changed is the idea of information as a resource and a commodity, which has become a cultural trope - a standard way of looking at information. In the process of examining the understanding of information and communication, this book investigates the notion of an informed citizenry and the possibilities of a public sphere/s online within the context of the increasingly ubiquitous place of the Internet in social, informational life.
Presents nine beginner-level scarves that are quick and easy to make using the Knook, a specialised crochet hook which creates true knitted fabric. Suitable for beginners or those who would like to learn to knit the easy way, this title provides instructions on the basic technique for both right-hand and left-hand stitching.
Der Fischer Atlas Medien bietet einen einzigartigen Überblick über die globale Medienrevolution, skizziert die Entwicklung der alten und der neuen Medien und wirft einen Blick in die mediale Zukunft. In Karten, Graphiken, Texten und Tabellen informiert dieser Atlas über: Informationsgesellschaft Zeitungen im digitalen Zeitalter Rundfunk und Fernsehen Film und Kino Medienunternehmen Telefon und Handys Internet, Websites und elektronische Post E-Commerce und E-Tourismus und andere Schlüsselthemen aus dem Bereich Medien.