Jean Kilbourne (Livres)

Jean Kilbourne Livres

Jean Kilbourne est internationalement reconnue pour sa critique novatrice de l'image des femmes dans la publicité et ses études sur la publicité d'alcool et de tabac. Dès la fin des années 1960, elle a commencé à explorer les liens entre la publicité et les problèmes de santé publique, tels que la violence envers les femmes, les troubles alimentaires et la dépendance. Elle a initié un mouvement pour promouvoir la littératie médiatique comme moyen de prévention, une idée radicale à l'époque qui est aujourd'hui devenue courante. Son travail est considéré comme essentiel pour comprendre l'influence de la publicité sur la culture américaine, et elle-même est décrite comme un enseignant des plus compatissants.

Can't buy my love : how advertising changes the way we think and feel

368pages
13 heures de lecture

4,1(978)Évaluer

Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expose, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back."When was the last time you felt this comfortable in a relationship?"; An ad for sneakers."You can love it without getting your heart broken."; An ad for a car."Until I find a real man, I'll settle for a real smoke."; A woman in a cigarette ad.Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.