Robin, la principale stratège de marque et conteuse d'histoires d'Amérique, fournit le « carburant de fusée » qui a lancé et fait évoluer bon nombre des marques les plus admirées au monde. Guidant des acteurs puissants tels que Aon, Bloomberg, CNN, HBO, NBC Universal, Food Network, FX, Warner Bros, Verizon et plus encore, elle distingue les marques pour stimuler les affaires. Robin révèle des conseils et des outils indispensables dans ses livres, ses discours liminaires et ses programmes de formation en entreprise, qui enseignent aux dirigeants comment construire des marques personnelles pour créer des impressions durables et augmenter les revenus.
From one the country's top brand strategists comes an upbeat and empowering motivational book for women on how to brand themselves for professional and personal success--through tapping into their authentic selves, and marketing their unique, best assets.
Navigating the complexities of office dynamics, this book explores the challenges and fears that arise in the workplace. It delves into the psychological aspects of office life, highlighting issues such as competition, interpersonal conflicts, and the pressure to succeed. Through relatable anecdotes and insights, it reveals how these experiences can impact mental well-being and professional growth. The narrative encourages readers to confront their fears and fosters a deeper understanding of the often intimidating office environment.