Unsafe Thinking: How to be Creative and Bold When You Need It Most
- 256pages
- 9 heures de lecture
BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.
Jonah Sachs Livres
Jonah Sachs est un auteur, conférencier et pionnier du marketing viral dont le travail a contribué à susciter la révolution des valeurs du 21e siècle. Les nouvelles approches avant-gardistes de Sachs en matière de médias numériques ont été déterminantes pour placer les idéaux du changement social —tels que l'équité, l'autonomisation, la responsabilité, la transparence et le plaidoyer— au premier plan des affaires et de la culture populaire. Ses stratégies innovantes ont considérablement influencé la manière dont les mouvements pour le bien social gagnent du terrain et façonnent le discours public.
Winning the Story Wars
- 264pages
- 10 heures de lecture
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
2020 dramatically altered our lives, prompting questions about our future. Will the challenges of the pandemic, protests, economic instability, and social distancing exacerbate inequalities, nationalism, and the decline of democracies? Or could they spark a global awakening to community, mutual support, and environmental stewardship? The future has never felt so uncertain. This collection presents twenty-eight distinct visions for a better world, advocating a shift from returning to "normal" toward a more promising future. Contributions from global leaders across six continents offer not just speculation but inspiration and actionable roadmaps. The essays feature insights from notable figures like Kim Stanley Robinson, Michael Pollan, Vandana Shiva, and many others, each providing a unique perspective on navigating the difficult decades ahead. Bill McKibben praises the collection for uniting some of the brightest minds to envision a viable path forward, while Van Jones highlights it as a timely guide filled with concrete ideas and inspiration for creating a more equitable and sustainable world. Together, these voices urge us to imagine and work toward a transformative future.