The Crux
- 336pages
- 12 heures de lecture
A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy.
Richard P. Rumelt Livres
Les recherches de Rumelt se concentrent sur la stratégie de diversification des entreprises et les sources d'avantage durable pour les stratégies commerciales individuelles. Ses centres d'intérêt de recherche actuels portent sur la dynamique des transitions industrielles, examinant les modèles et les forces qui façonnent l'évolution des industries complexes. Son travail analyse les principes fondamentaux des stratégies réussies, expliquant comment les entreprises peuvent acquérir et maintenir un avantage concurrentiel dans un paysage commercial en constante évolution. Il explore également les forces motrices derrière les transformations industrielles et les modèles sous-jacents qui influencent le développement de secteurs industriels complexes.
Even though everyone is talking about it, there is no concept in business today more muddled than 'strategy'. Richard Rumelt, described by McKinsey Quarterly as 'a giant in the field of strategy' and 'strategy's strategist', tackles this problem head-on in a jargon-free explanation of how to develop and take action on strategy, in business, politics and beyond. Rumelt dispels popular misconceptions about strategy - such as confusing it with ambitions, visions or financial goals - by very practically showing that a good strategy focuses on the challenges a business faces, and providing an insightful new approach for overcoming them. His sharp analysis and his brilliant, bold style make his book stand out from its competitors (something that Rumelt himself says is crucial). Rumelt has always challenged dominant thinking, ever since, in 1972, he was the first person to uncover a statistical link between corporate strategy and profitability - and this is his long-awaited tour de force.
