"I walked further into the trees, still holding Westy's collar. And that's when I saw the eyes. Dangerous eyes. Hungry eyes. Looking straight at me from the darkness of the trees. The heath-- an area of grass and trees has been a playground for Luke for years. But something is living there and Luke knows it needs his help."--Back cover
Focusing on the dual aspects of selling and self-improvement, this book emphasizes the importance of studying one's practice to enhance sales performance and professionalism. It introduces an innovative, practical approach to selling that encourages accountability and continuous improvement. Through actionable strategies, readers can elevate their skills and effectiveness in the sales profession.
Nurses work in complex situations with daily challenges, where the needs of each patient represent unique demands. Action research helps nurses to investigate their practices as reflective practitioners, allowing them to ask `What is going on? How do we understand the existing situation? How do we improve it?'