Norton Paley Livres

Focusing on the timeless principles of leadership and strategy from Carl von Clausewitz's classic work, this guide helps executives and managers adopt a strategic mindset. It translates Clausewitz's insights into practical applications for modern business challenges, offering innovative solutions to complex competitive issues. By leveraging these enduring concepts, readers can enhance their strategic thinking and decision-making skills in the corporate environment.

Focusing on the importance of strategic market planning, this guide equips organizations with the tools needed to create effective marketing strategies for growth and sustainability. Featuring real-world case studies from notable companies like Campbell Soup and Texas Instruments, it demonstrates how to turn business opportunities into competitive advantages. The book also offers practical resources, including planning forms, checklists, and guidelines for tailoring a strategic marketing plan to meet specific business needs.

Demystifies all the major marketing theories and converts them to useful objectives, case studies, and summaries.