Michael Evamy Livres

'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' – Michael Bierut of Pentagram Design, on the first edition of Logo This bestselling logo bible has provided graphic designers with an indispensable reference source for over a decade, and over 300 new logos have been added to this fully revised and updated edition. All the logos are grouped into categories such as crosses, stars, crowns, animals, and people, and are shown in black and white to emphasize the visual form of the logos. This offers designers a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of designer, and by industrial sector for ease of use.

"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." – Michael Bierut This vast collection of over 1,300 symbols and logotypes – clearly arranged across 75 different categories according to their basic visual form – includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers. This is a complete, taxonomical guide to the history, development and style of identity design.

"'Logotype' is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this book is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. The book is an important and essential companion volume to 'Logo' and 'Symbol' (also by Michael Evamy)."--page 4 of cover

Wenn Buchstabenkombinationen im Kopf der Kunden zu gespeicherten Bildern werden, entfalten sie die vom Branding gewünschte Wirkung. Sie werden nicht weiter gelesen, sondern wieder erkannt. Ein Typologo ist die ideale Kombination aus verbalem und visuellem Bestandteil, aus Kreativität und handwerklicher Feinstarbeit. Dazu muss man wissen, wie Schrift wirkt. Deshalb beginnt Michael Evamy seine 350-seitige „Tour de Typologo“ folgerichtig mit einem Feuerwerk straff kommentierter Meisterstücke, die zeigen: „it’s all in the font“, bevor er anhand unzähliger Beispiele die Vor- und Nachteile von Verzierung und Reduktion, von Schrägen, Schichtungen und Spiegelungen, Spielereien, Sonderzeichen, Ziffern, Flächen und Rahmen erläutert. Damit bietet TypoLogo Anregung und Argumente und ein hochkarätiges Umfeld, in dem Sie die Durchsetzungskraft Ihrer Entwürfe aufs Beste testen können.