Many people understand humor's power intuitively, but when it comes to using it with intention far fewer know how. As a result, humor is vastly under-leveraged in most workplaces. Research shows that humor is one of the most powerful tools we have for accomplishing serious things. Aaker and Bagdonas draw on findings by behavioral scientists, advice from world-class comedians, and stories from real-life business leaders to reveal how humor works and how you can make greater and better use of it. -- adapted from jacket
Jennifer Lynn Aaker Ordre des livres (chronologique)
Le Dr. Jennifer Aaker est une experte de premier plan sur la manière dont le but et le sens façonnent les choix individuels. Ses recherches explorent comment la technologie peut avoir un impact positif à la fois sur le bien-être humain et sur la croissance des entreprises. Elle se penche sur la psychologie de la motivation, l'influence sociale et les avantages d'une vie et d'une carrière pleines de sens. Par son travail, Aaker inspire les lecteurs à réfléchir profondément à leurs propres objectifs et à la manière d'atteindre l'épanouissement.
The Dragonfly Effect
Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
- 240pages
- 9 heures de lecture
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.