Paul J. Zak est un chercheur pionnier qui explore les neurosciences du comportement humain. Ses travaux se concentrent sur la compréhension des mécanismes biologiques qui sous-tendent la confiance, l'altruisme et d'autres interactions sociales. À travers ses découvertes, il cherche à révéler comment nous pouvons favoriser une société plus empathique et coopérative. Sa recherche offre un aperçu fascinant de la science derrière ce qui nous unit.
Why are men less faithful than women? Why are some people altruists and others cold-hearted bastards? Why do some businesses succeed while others collapse? In his entertaining and groundbreaking book, Paul Zak uses neuroscience and the fundamentals of economics to answer essential questions about human nature and explore exactly what goodness is
A founding neuroeconomics researcher identifies the role of oxytocin in shaping human behavior and relationships, tracing his work throughout the world to explain what his findings reveal about the origins of basic human qualities.