Cath Caldwell Livres

Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level.This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral.Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message.Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more.If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.

Editorial Design: Digital and Print is a comprehensive guide to the traditional and digital skills that a designer will need for a future career in visual journalism today – the design of magazines and newspapers for a wide variety of markets. Generously illustrated, including case studies, practical exercises and tips, and examples of best practice; profiles of individual designers include Mark Porter, Scott Dadich, and Janet Froelich. The book explains the fundamentals of editorial design and layout. Subjects covered include current and emerging digital formats, branding, how to create layouts, handling copy and images, design and production skills, and trends in editorial design. With insider advice and opinions from leading contemporary designers, the book is a practical reference and learning resource that will teach readers everything they need to know to reach the top of the profession. The new edition of this book shows how editorial design has adapted to the online and digital world.

Create your own blog, logo, website, and much more. Trying to give your blog extra visual impact? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, you'll be able to do this and much more! There have never been more opportunities to promote yourself online or in print, but to succeed you need to master the art of visual communication - combining the building blocks of type, image, and colour into an appealing, accessible message. Graphic Design for Everyone is your guide right from the start of the process, showing you first how to define your brand, your message and your audience. Learn the basic principles and language of design and how to use the building blocks successfully. Find out how to create a brand plan, discover how a typeface sets the mood, and learn to use colour theory for maximum impact. Gain inspiration from real-life examples in a wide range of styles, and workshops that help you to focus on the right solutions for you. Once you've learned the basics, turn to the ten design projects to help you create your own designs. From letterheads and business stationery to a marketing brochure and online shop, each project shows you how to assemble your design toolkit and use it for stunning results. And to complete the process, there's plenty of practical advice on publishing online, dealing with printers, and commissioning professional designers. Whether you're a complete newcomer to design or keen to build on what you know, Graphic Design for Everyone is the only resource you'll ever need

Nichts ist schwieriger als die eigene Vermarktung, das merken vor allen Dingen Kreative immer wieder. Während sie mit Leichtigkeit ihren Kunden zu Prägnanz auf dem Markt verhelfen können, wissen sie oft nicht, wie sie ihr eigenes Licht unter dem berühmt-berüchtigten Scheffel hervorholen sollen. Damit ist nun Schluss – dieser konkrete Leitfaden hilft Kreativen, sich in der Branche zu positionieren und ihre Arbeit adäquat zu verkaufen. Dazu gehört die spannende Zusammenstellung eines aussagekräftigen Portfolios nach Themenfeldern ebenso wie die Gestaltung der eigenen Website, der Aufbau eines Netzwerkes, die Erarbeitung eines Lebenslaufs und Ideen für die Eigenwerbung. Checklisten und das Aufzeigen verschiedener Alternativen werden mit Beispielen aus der Praxis untermauert und machen so Lust auf die aktive Selbstvermarktung.