Hugh Martin... leads us to a fuller and richer understanding of the person,
ministry and sacrifice of Jesus - and with that a deeper faith and a more
fervent love for him. This, then, is a work to treasure, one that repays
reading and re-reading. Sinclair B. Ferguson
From the authors of the acclaimed 'Wake Up and Smell the Profit', this practical guide to setting up a coffee bar or sandwich bar includes advice on location, raising finance and devising a marketing plan.
Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business.In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone.With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months.With this book you'll be able to:A* Make more money and work lessA* Have happier customers who spend more moneyA* Win more customers without spending a fortuneA* Enjoy running your business moreA* Create customers who rave about your business and consequently generate more customers through word of mouthWhat are you waiting for?
These experts and coffee shop owners seek to answer two main questions: 1. What is the one thing they wish they'd known before they started 2. What is the secret to success of their business and of great coffee shops and cafés in general. Some of these owners have just one site and some have multiple sites and worldwide success but all are acknowledged as being exceptional.