"Executives rate decision-making ability as the most important business skill, but few people have the training they need to make good decisions consistently. Becoming a good decision-maker is like training to be a top athlete: Just as the best coaches use training methods to help athletes develop proper techniques and avoid mistakes, Dr. J. Edward Russo and Dr. Paul J.H. Schoemaker have developed a program that can help you avoid 'decision traps' - the ten common decision-making errors that most people make over and over again. Dr. Russo and Dr. Schoemaker have improved the decision-making skills of thousands of Fortune 500 executives with this program. Now you can use their decision-making techniques to make sure that you last bad decision was your last bad decision." -- back cover
