Marybeth Harrison Livres

Whether it be a cart on the sidewalk or a cafe serving food and beverages, you too can take advantage of one of today's most popular and profitable businesses -- a coffee bar or tea shop. Offering a comprehensive guide outlining what you can expect as an owner/operator of this unique business, this book -- Anticipating costs-- Securing a profitable location-- Purchasing the right equipment-- Roasting beans and serving coffee, espresso, and teaWritten by owners of prosperous coffee bars, this book contains recipes for perfect coffee drinks.

A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to: * Turning beans into bucks * Building a winning sales team * Providing WOW! customer serviceThe two authors share their inside perspective on running a coffee bar, answering questions such as: * How do I prepare a business plan? * How do I market my coffee bar? * What special equipment will I need? * What will it cost to get started? * What should I look for when choosing a location? * How do I roast coffee beans and brew a great cup of coffee? * What are the 11 steps to WOW! customer service? * What about expansion and franchising?The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.