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Peggy Rathmann

    4 mars 1953

    Margaret Rathmann est une créatrice renommée de livres pour enfants, reconnue pour son style artistique distinctif et sa narration captivante. Son œuvre captive l'imagination des jeunes tout en explorant des thèmes significatifs. L'approche de Rathmann envers la littérature jeunesse est louée pour son originalité et sa capacité à toucher à la fois les jeunes lecteurs et leurs parents.

    10 Minutes Till Bedtime
    Officer Buckle and Gloria
    Ruby the Copycat
    Good night, gorilla!
    Good Night, Gorilla (Oversized Board Book)
    Au Lit dans 10 Minutes
    • A must-have board book for all baby bedtimes and gifting occasions. Good night, Gorilla. Good night, Elephant. It's bedtime at the zoo, and all the animals are going to sleep. Or are they? Who's that short, furry guy with the key in his hand and the mischievous grin? Good night, Giraffe. Good night, Hyena. Sneak along behind the zookeeper's back, and see who gets the last laugh in this riotous good-night romp. Also available in Spanish as Buenos noches, Gorila. Look for Peggy Rathmann's other lively favorites 10 Minutes Till Bedtime and The Day the Babies Crawled Away.

      Good night, gorilla!
    • Ruby the Copycat

      • 32pages
      • 2 heures de lecture
      4,2(102)Évaluer

      The story revolves around Ruby, a new student who tries to fit in by imitating her classmate Angela's style. As Ruby mirrors Angela's choices, her teacher intervenes, guiding her to embrace her own identity and individuality. This heartwarming narrative emphasizes the importance of self-acceptance and the joy of being true to oneself, highlighting the journey of finding confidence in uniqueness rather than conformity.

      Ruby the Copycat
    • The children at Napville Elementary School always ignore Officer Buckle's safety tips, until a police dog named Gloria accompanies him when he gives his safety speeches. Officer Buckle discovers his tips are not as successfully received by his audience without Gloria, who pantomimes his advice while he talks. And Gloria has nothing to demonstrate without Officer Buckle's narration. They need each other to make a successful presentation.

      Officer Buckle and Gloria
    • The book features a humorous take on bedtime routines, making it an engaging read-aloud experience. With playful illustrations and witty storytelling, it invites children to say good night in a delightful way, capturing the charm and silliness of nighttime rituals. Perfect for parents and kids to share together, it promises laughter and warmth as they settle down for sleep.

      10 Minutes Till Bedtime
    • From the creator of Good Night, Gorilla comes another bedtime adventure!What a lovely day at the fair. Children lining up for pony rides . . . moms and dads in a pie-eating contest . . . babies chasing butterflies . . . babies heading for the trees . . . I SAY! Where are those babies GOING? Only a small boy sees them leaving and follows as the babies chase butterflies in trees, frogs in a bog, even bats in a cave, ignoring pleas to come back. But not to worry, our hero saves the day, making sure that all the babies get home safely from their appealing adventures.Caldecott Medal winner Peggy Rathmann has created a highly original story told in a lilting text and a bold new style with classic black silhouettes against stunning skies of many colors that change and glow as afternoon turns into evening.

      The Day the Babies Crawled Away
    • Medienbezogene Effekte von Product Placement

      Theoretische Konzeption und empirische Analyse

      • 236pages
      • 9 heures de lecture

      Das Kommunikationsinstrument Product Placement bietet für Produzenten und Unternehmen gute Möglichkeiten, sich marktbezogenen, technischen und konsumentenbezogenen Veränderungen anzupassen und gewinnt daher zunehmend an Bedeutung. Auf Basis einer umfassenden theoretischen und empirischen Analyse untersucht Peggy Rathmann, welche Wirkungen Product Placement auf medienbezogene Erfolgsgrößen hat und welche Faktoren diese Wirkeffekte beeinflussen. Unter Nutzung von verhaltenswissenschaftlichen Theorien erarbeitet die Autorin einen theoretisch-konzeptionellen Bezugsrahmen. Zur Überprüfung des Untersuchungsmodells zieht sie ein experimentelles Vorgehen heran.

      Medienbezogene Effekte von Product Placement