Carlos Hidalgo Livres

Exploring the consequences of today's relentless business culture, the book delves into the hidden costs of a hustle-driven lifestyle. It examines the impact on mental health, personal relationships, and overall well-being, urging readers to reflect on the sacrifices made in pursuit of success. Through insightful analysis and compelling narratives, it challenges conventional notions of achievement and encourages a reevaluation of what truly matters in life and work.

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.