Joe Marconi Livres

Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining "publicity" to explaining the key tools of the trade, and from understanding the media and the opportunities it holds to staging events, speeches, benefits, and photo opportunities. Directing his advice to anyone who might need to craft a publicity plan--small business owners, non-profit groups, small associations, solo service providers--as well as to public relations and marketing professionals searching for creative tips and insight on how to conduct more effective campaigns, author Joe Marconi demystifies "publicity" by revealing how it's done, what it costs, and how to devise and manage an effective publicity program. Completely up-to-date, the text includes helpful information on using electronic tools, such as E-mail and websites, as part of your publicity arsenal. Plus, real-life examples, including actual press releases, media clips, and more, make The Complete Guide to Publicity the ultimate handbook for effectively generating the maximum amount of good publicity for your product, service, or organization.

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with Â"one voiceÂ" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall Â- and potential buyers are less moved by what they view as Â"sales messagesÂ" - effective PR will only grow more vital. An excellent resource for professionals in every field, Public The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.

Two-thirds of Americans report having greater trust in companies aligned with a social issue. Cause-related marketing programs not only enhance a company’s image but also increase employee satisfaction. Ninety percent of employees in companies with such programs report feeling proud of their company. Cause Marketing will show all businesses, regardless of size, how to work with a socially responsible organization, cause, or event to increase brand equity and consumer and employee loyalty, to differentiate their brands from competition, and to boost profits. Author Joe Marconi has created the most comprehensive book on this timely subject. Explaining how to implement a cause marketing program, he joins with the organization Business for Social Responsibility (BSR) and discusses never-before-published case studies, such as Mattel, Eddie Bauer, General Mills, and Starbucks. BSR is a global resource for companies seeking to sustain their commercial success in ways that demonstrate respect for ethical values, people, communities, and the environment.

Potrzebujesz tylko 10 minut, aby nauczyć się jak.... - rozpoznać najbardziej czasochłonne czynności i dobrze zaplanować sw�j dzień - dowiedzieć się jakie udogodnienia technologiczne mogą stać się twoimi sprzymierzeńcami - zorganizować sw�j komputer, pracownik�w, budżet, itp. DOBRA ORGANIZACJA prezentuje praktyczne rozwiązania dla os�b, kt�re nie lubią tracić czasu. Dziesięciominutowe lekcje pozwolą Ci nauczyć się jak dobrze zorganizować każdy obszar Twojej pracy, stosując sprawdzone metody organizacyjne. schovat popis