Kenichi Ōmae Livres

From the author of "The Borderless World", this text shows the increasing dominance of consumers over companies and countries and the resultant melting away of business boundaries and borders.

This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies. The author does not purport to be inventing strategy in this book or to be revealing the secrets of Japanese business and strategic planning. Rather, he is exploring with the reader the ways in which the strategist must think, the key principles and thought patterns that real-world strategists have used to move their companies forward in Japan and throughout the world. He explores the relationship of the Strategic Triangle formed by the company, the customer, and the competition and shows how these factors must be the basis for all strategic thinking and planning.

From the internationally renowned business consultant comes a revised edition of his groundbreaking work on the global economy, proving that his ideas are as relevant today as they were at the start of the decade.

Globalization is a fact. You can't stop it; it has already happened; it is here to stay. And we are moving into a new global stage. A radically new world is taking shape from the ashes of yesterday's nation-based economic world. To succeed, you must act on the global stage, leveraging radically new drivers of economic power and growth. Legendary business strategist Kenichi Ohmae–who in The Borderless World , published in 1990, predicted the rise and success of globalization, coining the very word–synthesizes today's emerging trends into the first coherent view of tomorrow's global economy–and its implications for politics, business, and personal success. Ohmae explores the dynamics of the new "region state," tomorrow's most potent economic institution, and demonstrates how China is rapidly becoming the exemplar of this new economic paradigm. The Next Global Stage offers a practical blueprint for businesses, governments, and individuals who intend to thrive in this new environment. Ohmae concludes with a detailed look at strategy in an era where it's tougher to define competitors, companies, and customers than ever before. As important as Huntington's The Clash of Civilizations , as fascinating as Friedman's The Lexus and the Olive Tree , this book doesn't just explain what's already happened: It offers a roadmap for action in the world that's beginning to emerge.

In this profoundly important book, the author argues that nation states have not only lost their ability to control exchange rates and protect their currencies, but they have forfeited their role as critical participants in the global economy.

World-renowned business strategist Kenichi Ohmae argues that nation states are becoming obsolete, having lost their ability to control exchange rates and generate real economic activity. He posits that they have forfeited their roles in the global economy, transforming from efficient engines of wealth creation into inefficient distributors of wealth, with their fates increasingly determined by external economic choices. Ohmae identifies four forces—capital, corporations, consumers, and communication—that have usurped the economic power once held by nation states. He details how communication controls the movement of capital and corporations across borders, while informed consumers dictate the flow of goods and services. Governments, clinging to outdated notions of national pride, often overlook the revolution occurring within their borders. Ohmae highlights the rise of affluent economic zones, or "region states," that have emerged globally, such as between San Diego and Tijuana and in Silicon Valley. These region states, with populations of 5 to 20 million, are more closely linked to each other in the global economy than to their host nations. Ohmae concludes that this shift fundamentally alters how corporations operate and how governments perceive their roles in economic affairs, emphasizing that people precede borders. This analysis promises to reshape the understanding of the global economy for generations.

Kenichi Ohmae gibt einen Augenzeugenbericht über die neue Form weltweiten Wettbewerbs. Dieser bringt selbst erfahrene Multis zum Umdenken, wenn sie morgen noch erfolgreich sein wollen: Nicht das Engagement in allen Ländern der Erde garantiert den Erfolg, sondern Konzentration auf die Triade USA, Japan und EU. 600 Millionen Verbraucher bilden einen riesigen Nachfragerpool. Nur 'Insider' finden zu diesem gewaltigen Nachfrage- und Technologiepotenzial Zugang. Nur echte 'In- länder' können auch protektionistische Maßnahmen nichts anhaben. Neue Produkte führen die Erfolgsunternehmen von heute gleichzeitig auf allen Märkten der Triade ein. Immer kürzere Lebenszyklen erfordern eine schnelle Marktdurchdringung auf breiter Front.

20世紀型パラダイムを超える個人、企業、地域、国家の戦略が、いま、ここで明らかになる!これから10年を見通す戦略眼・世界観がこの1冊に凝縮。

Le idee innovative del rinomato stratega aziendale Kenichi Ohmae sulla globalizzazione delle industrie e dei prodotti hanno fatto notizia su importanti quotidiani finanziari e pubblicazioni aziendali in tre continenti. In questo libro, Ohmae integra e amplia i suoi concetti ampiamente discussi. Ohmae spiega che diventare un insider significa nulla di meno che essere membri a pieno titolo delle comunità imprenditoriali locali in ciascun angolo della Triade.