Carl Stern Livres

This collection showcases the innovative thinking of one of the leading management consulting firms, The Boston Consulting Group, over the past thirty-five years. It features seventy-five influential articles and thought pieces that provide fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs across various industries. Highlights include perspectives on competition, product management, financial strategies, brand management, and organizational structure. Key insights emphasize the mental aspect of competition, the pitfalls of cash traps in product lines, the strategic use of debt, and the importance of time as a competitive advantage. The collection also discusses the evolution of brand management and organizational design, advocating for a more dynamic approach akin to jazz ensembles rather than traditional orchestras. Additionally, it touches on economic concepts such as dumping and taxation related to capital investment. BCG, known for pioneering business strategy concepts like "cash cow" and "experience curve," offers this anthology of its most impactful writings, including contributions to the Harvard Business Review. This compilation is essential for senior managers, executives, entrepreneurs, and students seeking to deepen their understanding of business strategy.

Der unveränderte Nachdruck von 1854 bietet einen Einblick in die historische Literatur und bewahrt wertvolle Inhalte für die Nachwelt. Der Verlag Anatiposi hat sich der Aufgabe verschrieben, alte Bücher zu erhalten und sie der Öffentlichkeit zugänglich zu machen, um sicherzustellen, dass diese Werke nicht in Vergessenheit geraten. Aufgrund des Alters der Originalausgabe können jedoch Mängel wie fehlende Seiten oder eine geringere Druckqualität auftreten.