Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.
The book explores the deep connection between public relations and neoliberal market economies, highlighting its significant role in shaping promotional culture. It delves into the often-overlooked aspects of the profession, particularly the emotional labor performed by workers who craft displays of feeling to foster trust and manage client relationships. This examination aims to shed light on the complexities and implications of public relations work in contemporary society.