Impact is a loving, if occasionally wry, look at the safety cards that air travelers inevitably encounter and stuff away behind their in-flight magazines. It entwines graphic and aviation history, and it traces these icons of universal design from the kitschy - for Pan-Am's Flying Clipper in the 1930s - to the sanitized pictograms used on today's jumbo jets. Taken from their seatbacks and gathered together here, the cards of Design for Impact offer a humorous look at a basic - and urgent - form of visual communication.
