Essentials of strategic management
- 208pages
- 8 heures de lecture
For undergraduate and graduate level strategic management courses. Hunger/Wheelen is a concise book that covers the most important concepts and techniques in strategic management.
Thomas L. Wheelen Livres
Cet auteur se concentre sur la gestion stratégique et la politique d'entreprise, avec un dévouement particulier à la création d'études de cas pertinentes pour les étudiants. Son riche historique de publications comprend plusieurs éditions de textes clés et des centaines d'études de cas. Ses contributions sont éclairées par un engagement profond dans le discours académique et une participation active aux organisations professionnelles. L'approche de l'auteur met l'accent sur l'application pratique des concepts théoriques et le développement de la pensée critique chez les lecteurs.
This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. Chapter topics explore basic concepts in strategic management; corporate governance and social responsibility; environmental scanning and industry analysis; internal scanning and organizational analysis; strategy formulation; strategy implementation; evaluation and control; and strategic issues in managing technology and innovation, entrepreneurial ventures, small businesses, and not-for-profit organizations.
Strategic Management and Business Policy
- 1096pages
- 39 heures de lecture
Presenting the text section of Strategic Management and Business Policy, this work provides current research and literature from the developing field of strategic management.