Christopher Engholm Livres

Understanding the Orient is no longer an elective for American managers and entrepreneurs because the Pacific Basin has emerged as the biggest new frontier for American business. It addresses business situations and context: buying and selling, bargaining, resolving conflict, Asian corporate culture, and more. Covers everything from business negotiations, dining etiquette, and gift giving to bribes and sex in the Orient by country. Also includes an Asian Cultural Literacy Test which allows the reader to score his/her knowledge of Asian customs, culture and more.

An introduction to the opportunities awaiting Western businesses in the Asian-Pacific Rim area, which provides detailed, country-by-country profiles of financial considerations, current economic conditions and trends in trade and investment.