Alan Fletcher fut une figure de proue du design graphique, réputé pour son style sophistiqué et son esprit pétillant. Son approche innovante a profondément influencé le domaine, établissant un héritage qui continue d'inspirer les designers. Le travail de Fletcher est célébré pour son intelligence visuelle et son impact durable sur le paysage du design.
Surveying thirty-five years of Alan Fletcher's work, this book is an essay upon the design process as undertaken by a tireless and gifted individual. The thinking behind his solutions and methods are illustrated by a range of examples each accompanied by a full commentary from Jeremy Myerson.
Follow-up volume to the best-selling The Art of Looking Sideways, Picturing and Poeting is the latest collection of mind-bending images and creative wordplay from Alan Fletcher, one of the most internationally influential figures in graphic design.
A primer in visual intelligence and an exploration of the workings of the eye, the hand, the brain and the imagination is comprised of an inexhaustible mine of anecdotes, quotations, images, trivia, oddities, serious science, jokes and memories, all concerned with the limitless resources of the human mind.
This book charts the history of design and advertising over the last forty years. Covering a range of design disciplines – including graphic design, press advertising, radio and television, new media and retail packaging – a narrative-style essay sets out the historical framework and describes the main developments in design practice since the 1960s. The material in the book is drawn from the extensive archives of the London-based organisation, Design and Art Direction (D&AD), one of the world’s leading bodies representing the creative industries of design and advertising.
This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques