This guide is for anyone looking to increase creativity and innovation within their organization. It brings together a provocative and inspiring collection of essays by some of the most respected names in the industry including Jeffrey Mauzy, Robert Rassmussen, and Gerald Nadler
From a study of some of the world's most innovative organizations, this book offers a powerful set of insights and practical solutions to the most important challenge for today's businesses--the need for relevant innovation. --
Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”.
How Far Will You Go? The zombie apocalypse is not what the world expected, or in some cases eagerly awaited. Gingers, the empty, soulless shells of raptured Christians, roam to and fro across an earth afflicted by fire, darkness, and disease, seeking whom they might devour. For almost four years, twins Sam and Rachel have braved all of these dangers together. Now they will have to face them, and the even greater threat of other survivors, alone.