Offers a potpourri of ideas, information, suggestions and techniques plus dozens of secret strategies to make a consultancy grow and prosper. Contains insider tips in a variety of areas including how to penetrate the government market, reworking brochures and marketing materials, how to get the most from PR, rethinking the consultant's product, unique sales promotions and much more. Also shows how to avoid the most common mistakes and omissions in independent consulting practices.
"Priced to Sell" is designed for entrepreneurs, consultants, freelancers, and those running service businesses. Every entrepreneur struggles with the issue of pricing services profitably. Using the tools available in this complete guide, they will be setting and getting the fees they need to succeed.
This sequel has been thoroughly updated to cover current government procurement rules affecting consultants along with a broad range of marketing, financial, professional and ethical issues. Features the latest in computer and office equipment with tips on purchasing the right product. A complete ``Reference File'' contains suggested books, periodicals, consultants' organizations, public speaking contacts and much more.