"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
Alina Wheeler Livres
1 janvier 1948
Alina Wheeler est une experte en gestion de la perception et en imagination stratégique, qui remodèle notre façon de penser l'identité de marque. Son travail démystifie le branding, en éclairant les meilleures pratiques et les outils pour construire une marque forte. Wheeler offre une perspective nouvelle sur le marketing, inspirant des approches innovantes. Son approche de l'essence du branding aide les individus et les organisations à gérer efficacement leur valeur perçue.
