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John Zogby

    Beyond the Horse Race
    Way We'll Be, The
    • Way We'll Be, The

      • 235pages
      • 9 heures de lecture
      3,4(140)Évaluer

      Eminent pollster Zogby offers this illuminating, fact-filled look at the changing nature of the American Dream and how this is influencing everything--from the politicians people vote for to the goods and services they buy.--From publisher description.

      Way We'll Be, The
    • Beyond the Horse Race

      How to Read Polls and Why We Should

      • 176pages
      • 7 heures de lecture

      Exploring the intricacies of public opinion, a prominent pollster shares insights from four decades of political races. Through true stories, the book highlights both the effective and ineffective uses of polling, offering readers a nuanced understanding of how polls can shape perceptions and influence outcomes. Zogby's expertise sheds light on the complexities of interpreting polling data in the political landscape.

      Beyond the Horse Race