Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing.
CEOs, department heads, freelance consultants, lawyers--almost everyone in business--has to fight for clients just like manufacturers or retailers. Now, in this guide, two daring young marketing "marauders" tell how to target profitable clients; how to discover your unique market niche; how to get free publicity; how and when to advertise; and more.
The book offers insights from a top marketing consultant on maximizing business effectiveness through tactical thinking. It emphasizes the importance of nontraditional and highly targeted marketing strategies, providing practical approaches for businesses to enhance their advertising impact and achieve better results with their budgets.