Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing.
CEOs, department heads, freelance consultants, lawyers--almost everyone in business--has to fight for clients just like manufacturers or retailers. Now, in this guide, two daring young marketing "marauders" tell how to target profitable clients; how to discover your unique market niche; how to get free publicity; how and when to advertise; and more.