This book delivers a humorous and often irreverent take on various subjects, ensuring that no one is safe from its comedic scrutiny. With a blend of wit and audacity, it offers a playful critique of societal norms and expectations, making it a lively read for those who appreciate satire. The combination of sharp humor and bold themes invites readers to enjoy a lighthearted yet thought-provoking experience.
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
The narrative invites readers into a vibrant celebration filled with lively characters and engaging interactions. It explores themes of joy, connection, and the unexpected moments that arise during gatherings. As the festivities unfold, the story captures the essence of camaraderie and the diverse experiences that come together in a festive atmosphere, making it an exploration of relationships and the magic of shared moments.
In this volume, over one hundred of the worl d''s leading direct mail authorities explain their time-teste d rules for every aspect of direct marketing, including tele vision, the Internet, letters, alternate media, and telemark eting. '