Simon Lancaster Livres

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

A brand new guide to communicating for success by making immediate and indelible connections: it's How to Win Friends and Influence People crossed with Talk Like Ted.

Revelatory new book about the dangers of misusing language. Author is one of the world's most acclaimed professional speechwriters and has written speeches for Prime Ministers, government ministers and CEOs of some of the biggest companies in the world, including Unilever, HSBC and InterContinental Hotels.

Exploring the dynamics of effective communication, this book delves into the elements that make certain individuals captivating and memorable. It examines the traits and techniques that enable speakers and writers to engage their audience, contrasting them with those who fail to leave a lasting impression. By analyzing the factors that contribute to charisma and impact, the author provides insights into enhancing one's communicative presence and effectiveness in various contexts.

Authoritative guide to speechwriting A riveting read - stuffed full of shocking material on how language can be used to manipulate the masses Written by a top political and business speechwriter

Jak působit na instinkty, emoce a logické myšlení lidí tak, abyste je dokázali strhnout na svou stranu. Existují jednoduché triky, které, když si je dokážete osvojit, vám dají velkou moc.