Bookbot

Mike Berry

    Digital Marketing Fundamentals
    The best of global digital marketing : the storybook 2
    The Best Of Global Digital Marketing. The Storybook
    The New Integrated Direct Marketing
    A Theory of Housing Provision under Capitalism
    Bad News for Labour
    • Bad News for Labour

      Antisemitism, the Party and Public Belief

      • 288pages
      • 11 heures de lecture

      During the summer of 2018, numerous members of the Labour Party were accused of anti-Semitic behaviour by their detractors. The controversy reached fever pitch amid claims that the Labour Party had become 'institutionally racist' under the leadership of Jeremy Corbyn, and that the prospect of a Corbyn-led government posed an 'existential threat' to Jewish life in Britain. Shrouded in confusion, hyped by the media, whether these accusations were true or not got lost in the mix. This book clears the confusion by drawing on deep and original research on public beliefs and media representation of antisemitism and the Labour Party, revealing shocking findings of misinformation spread by the press, including the supposedly impartial BBC, and the liberal Guardian. Bringing in discussions around the IHRA definition, anti-Zionism and Israel/Palestine, as well as including a clear chronology of events, this book is a must for anyone wanting to find out the reality behind the headlines.

      Bad News for Labour
      4,0
    • Focusing on the critical role of housing in capitalism, the book presents a Marxist analysis that highlights how capital circulation through housing influences labor relations and housing outcomes. Berry examines the interplay between building, property, and interest-bearing capital, explaining urban land rent through Marx's concepts. The text also discusses housing's significance for labor power reproduction and the creation of a domestic sphere shaped by gender and class. Additionally, it analyzes state interventions in housing and their effects on capital circulation and class dynamics.

      A Theory of Housing Provision under Capitalism
    • The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.

      The New Integrated Direct Marketing
    • “The Best of Global Digital The Storybook” by Mike Berry and Hando Sinisalu showcases 30 award-winning case studies from across the world. The book has chapters about best practices in financial services, automotive, B2B, retail, travel & tourism, food, telecom industries and some examples of best practice from non-profit sector as well. Each case study contains exclusive interviews with the creators as well as expert opinions.

      The Best Of Global Digital Marketing. The Storybook
    • Digital Marketing Fundamentals

      From Strategy to ROI - 1st Edition

      • 640pages
      • 23 heures de lecture

      Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book ( Basisboek Online Marketing ) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click For

      Digital Marketing Fundamentals
    • Monkey's Super Smoothie

      Watch the Smoothie Disappear.

      Monkey made a super smoothie—it was just right for a hot jungle day. Kind Monkey shares his smoothie with the elephant, the snake, the tiger, the giraffe, and the crocodile, but will he ever get to taste the fabulous drink himself? Watch the sparkling smoothie disappear from its touch-and-feel jug in this delicious story with a fantastic pop-up finale!

      Monkey's Super Smoothie
    • Acht bekannte deutsche Schriftsteller blicken in kleinen persönlichen Erinnerungsstücken und Feuilletons zurück auf die Zeit, als sich fast alles um Rock, Pop, Politik und Protest drehte. Protest auch gegen die Enge der Provinz, gegen Eltern und Lehrer, die schon lange Haare und „laute” Musik als echte Provokation empfanden. Aber auch ein Blick zurück auf die Zeit der ersten Liebe. Acht ganz unterschiedliche Geschichten, die eines verbindet – ein Lebensgefühl, das es in dieser Form nie wieder geben wird. Inhalt: 1. Eva Demski: Die B-Seite (Scott McKenzie), gelesen von Gabriele Welker 2. Wenzel Storch: Der Matten-Gott (Grand Funk Railroad), gelesen vom Autor 3. Hansjörg Schertenleib: Nie mehr Schule (Alice Cooper), gelesen von Thomas Kraft 4. Michael Weins: Zunge (Kiss), gelesen von Thomas Kraft 5. Friedrich Ani: Wieg Wäm Bäm (The Sweet), gelesen vom Autor 6. Josef Haslinger: Child in Time (Deep Purple), gelesen vom Autor 7. Franziska Sperr: In mich waren alle verliebt (Moody Blues), gelesen von der Autorin 8. Thomas Kraft: Schlechte Gesellschaft (Bad Company), gelesen vom Autor

      Rock Stories