To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.
This unique text combines a timely review of the methods of assessment used by major neuropsychological laboratories with an up-to-date discussion of neuropsychiatric disorders. The contributors discuss the rationale behind each assessment strategy, stressing the importance of gathering evidence from a number of complementary tests and procedures, and consider neuropsychological findings as seen in the most frequently occurring neurologic/psychiatric disorders: dementia, depression, alcoholism, epilepsy, losed head injury, schizophrenia, and drug abuse. Both clinical aspects and research findings are covered, with an integration of theory with practice where possible. The book provides a rich source of information for psychologists, psychiatrists, neurologists, and other professionals concerned with adult behavior.