David Viney Livres

From a leading UK search engine optimization (S.E.O) expert who has collaborated with major companies like Amazon.com, this guide offers a comprehensive and accessible approach to S.E.O. It is designed for beginners yet detailed enough for experienced marketers, helping businesses enhance their search engine rankings, leads, and sales. The book uniquely addresses all facets of modern search marketing through a structured methodology, including the influence of Web 2.0 on marketing strategies. It features a seven-step approach to search engine optimization and website promotion, along with practical tips to achieve top rankings on Google and other search engines. Readers will also receive a complimentary 6-month membership to the author's S.E.O Expert Services. The guide compares search engine optimization to cooking, where keywords and key phrases serve as ingredients. It emphasizes the importance of identifying effective phrases for your business and using them strategically in your site and campaigns. Additionally, it explains how to optimize website structure to help Google index pages effectively. The book also covers the art of page copywriting and the significance of a well-executed link-building campaign to enhance site relevance and authority.