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Economics for Business covers all the current issues facing today's business world. Up-to-date case studies cover everything from the impact of the financial crisis to the examination of specific businesses.
Economics and the Business Environment is unique in introducing the essential principles of microeconomics and macroeconomics and applying them to the world of business. Consideration is also given to wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live today.
Written from a European perspective, this text acquaints students with basic microeconomics, macroeconomics and EU institutions and policy.
Written from a European perspective, this text acquaints students with basic microeconomics, macroeconomics and EU institutions and policy.
Designed for shorter courses, or for the time-pressed student, this text includes numerous real-life applications and learning features such as boxed material, summaries and revision questions which increase the relevance of economic theory.