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Paul van der Hoek Livres

    Marketing, de essentie
    Marketing. An Introduction

    • Marketing. An Introduction

      • 656pages
      • 23 heures de lecture

      This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.

      Marketing. An Introduction
      3,2

    • Marketing, de essentie

      Negende editie - Nederlandse bewerking: Paul van der Hoek en Ton Borchert

      • 354pages
      • 13 heures de lecture
      Marketing, de essentie