Max Mara, founded in 1951 by Achille Maramotti and today directed by his children Luigi, Ignazio and Maria Ludovica, is one of the most important fashion houses in the world. COATS! Max Mara, 55 Years of Italian Fashion is a journey through the history of fashion. The coat, the product which best symbolises Max Mara and brought it international recognition, is the key to this interpretation.
